Is the mori girl a counterpart of the Polish autumnerd*? To start off, the Japanese mori kei trend came to life as early as 2007 and is not dictated by the seasons. Teenagers and young adults have been leaning towards other styles instead, and the word gyaru itself has started to shift its meaning to denote slightly older women who show little interest in work or marriage. Note! The golden age of this trend is already over. Gyaru tend to opt for bleached hair, strong tan, gaudy manicure, false eyelashes and dramatic make-up, whereas their clothes and accessories may sometimes evoke associations with the Western club culture.
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One of the strongest inspirations for this style was the famous “Baywatch” TV series, and especially the actress Pamela Anderson.
It’s an urban fashion trend that draws heavily from the Western fashion sense. Rings a bell? Note! Those choosing the kogal style refer to themselves as gyaru. The overall look is complemented with cute accessories such as headbands with ears, glitter phone cases, fluffy key chains or adorable earphones. The main element of the outfit is, understandably, a school uniform (the shorter the skirt, the better), typically combined with scarves and long, usually loose socks. Japanese fashion styles explained KogalĪ universally recognised trend – but one that has been losing in popularity over the past few years – is the “high school girl” style. It goes without saying, therefore, that to get your bearings in the world of Japanese fashion, it would be worthwhile to start from some of the most notable styles. The Japanese are keen to incorporate Western trends into their designs – but they give them a unique character, mould them according to their own idiosyncratic standards and inspire others around the globe with their own brilliant concepts and ideas. Japan is often presented as a land that virtually overflows with shocking (from a foreigner’s point of view) trends and fashion phenomena – curiously enough, however, Japanese culture has a lot in common with the Western one.
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